Tuesday, 4 March 2014

London Baby - Part 1

I'm back after a busy weekend across the water and as there is so much to share and it's getting late as I type this, I'm going to split it into two posts. Part one is not technically London..it's all based around the Sussex area but I took a bit of artistic license on the post title :)
On Friday, after a 4.30am start and a ridiculous delay (thanks for nothing Flybe) I finally arrived at Gatwick - 3 hours behind schedule. But a short train journey later, I was in the company of my good friend Joanna and we spent a lovely afternoon in Hastings Old Town to help me forget the nightmare journey!


 My new Damart coat had its first outing on the trip. Yes, you read that right - Damart - that thermal company that your mum/granny used to get a catalogue from.

But never fear, Damart, while still retaining its core business in thermals and mature fashion has created an amazing look book to show that some of the clothes they sell can be worn by women of all ages.

And it really was a great look book - I honestly was spoiled for choice but kept coming back to this great checked coat. If you scroll down, I've shared some other look book images so you can see what I mean.
Coat - c/o Damart (out of stock)
Jeans - M&S Autograph (old)
Grey Cashmere Hat & Black Scarf - TK Maxx (old)
Black Ankle Boots - c/o Seven Boot Lane (past season - similar here)
Black Crew Neck (just seen) - Woolovers
Prada Baby

Unfortunately, the coat is sold out but I've seen it younger bloggers on Instagram and Pinterest a few times in the past month so I think it's become very popular all of a sudden!


Footwear was the main concern this weekend as I've done London before with the wrong shoes and was determined not to make that mistake again. So I opted for my Seven Boot Lane ankle boots as they have the perfect heel height and are super comfortable. And I can report back that they were amazing when worn for 12 hours a day for 3 days in a row!
In Hastings Old Town, the shop that stood out for me was Butlers Emporium, a quirky shop with some of the most gorgeous gifts, cards and keepsakes:
If you find yourself in Hastings, I really recommend a visit.
After an evening of catching up with Joanna and our mutual friend Jess, I was up early and on another train, this time to *actual* London Baby - Part 2. Unlike most sequels...this is a good un. Coming soon....
I'll leave you with a few of the photos that impressed me so much from the Damart Look book.



 Not really what I was expecting either! Check out the whole range on this link and if you're on Pinterest, there's a great board on this link with lots of younger bloggers wearing the range.
Ax
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27 comments

  1. Love this outfit Avril. So laid back and gorgeous. I'm just going to pop over to Damart to have a wee look. Now I never thought I'd be saying that xx

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    1. Me too...at least saying it without mentioning 'thermals' in the same sentence! x

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  2. My Dad was born in Hastings and lived there until his family moved to Australia. We went years ago when I lived in Tunbridge Wells, it was really nice to see where he grew up, see his old school, house etc! Glad you had a good trip :)

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    1. That's lovely to have the connection to Hastings. I wonder if my friend Joanna's family know of your Dad's? J's family have lived there for many years x

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  3. Gorgeous coat Avril, can't believe it's Damart & I'm loving the pattern of that last skirt too!
    Jane xx
    www.mymidlifefashion.com

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    1. Thanks Jane - great to see older brands appealing to us young things :) x

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  4. Before I even got to where the coat was from I knew I was going to comment on it! Love it, looks chic and comfortable. x

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  5. That Damart coat looks fab on you Avril and I think I would like that quirky little shop a lot too:) Looking forward to part two!
    ~Anne xx

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    1. Thank you Anne - Part 2 is under construction...could take some time! x

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  6. Love the coat couldn't believe it was Damart!! You have nearly as many coats as you have scarves now! But at least you get plenty of wear out of them. Can't wait to hear more about the weekend! X

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    1. I think that's my ultimate aim Trea - tho if you saw how many scarves I had...lol x

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  7. Love the look of Hastings old town.....what a pretty little place, would love to visit it!

    As for your Damart coat, good job you didn't wear it on Saturday as I may have felt the urge to pinch it!! It's gorgeous! x

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    1. Thanks Michelle - it was in the running but I thought it might be a bit heavy and you know us fashionistas...never want to wear the same thing two days in a row! x

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  8. Hi my dear!! Sounds like you had a fantastic time and your choice of coat to keep you toasty is spot on-the Damart coat is so chic and stylish! xx

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    1. Why thank you Sharon! It was a great weekend x

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  9. You look fab & the coat was a great choice! Perfect for our blowy seafront! Isn't the Old Town super cute! I could quite happily get lost down there for hours! Ax

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    1. So sad that we couldn't meet up - hopefully see you in the Summer if we're close by again, x

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  10. Everything looks so fun and fabulous. Cannot wait for next year!

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    1. We missed you this weekend Iva - next year for sure! x

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  11. Great coat, who would have expected it from Damart?! Very lovely.

    Looks like you had a good time.

    X x

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  12. I really want your coat! I love this xx

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  13. Damart certainly does conjour up some fairly grim images from the past. Your' coat is a revelation, you would never guess where it was from and you look lovely in it. H xx

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  14. Ooh, Butlers Emporium looks lovely. Love shops like that.
    And your coat? Wow! It looks brilliant on you. Super stylish.
    It's so good to hear about your trip too! Xxx love Liz xxx

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I love reading your comments and will reply as soon as I can if you have a specific question. If for any reason, you are unable to leave a comment, just drop me an email at avril@alifetostyle.com or leave a comment on the A Life to Style Facebook Page! Thank you xx

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