Sunday, 28 September 2014

Damart AW14 Lookbook - Black Gilet & Blouse

I've featured Damart on the blog before...a brand that my mother used to buy  from many moons ago but one that is having a revival amongst younger customers thanks to the power of an amazing Lookbook. A perfect example of how valuable it is for brands to invest in a stylist and a great photographer. When Damart invited me to pick something from the look book, these images appealed to me the most..


How well do these items translate to the 'mum on the street'? Well, Damart sent me their black faux fur gilet and the paisley patterned blouse to find out.

Quality-wise, I was impressed with both items. The blouse is a heavyweight polyester that hangs really nicely. It also has a lovely pleather detail at the shoulder and on the pockets. I ordered a 10 in this and it fits perfectly though I could have gotten away with a 12 and had a looser, longer fit.


Meanwhile, the gilet is made from a good quality fur which is soft and doesn't cast. I ordered the size 10 in this...you might want to size up if you plan to wear it over a jacket but I prefer the neatness of the 10 when worn alone - I'll still be able to wear mine over my biker jacket without closing it.


Blouse & Gilet - ℅ Damart
Jeans - New Look (SS14)
Grey Ankle Boots - Clarks (past season - similar here)
Cream Vest - Zara Basics
Long Silver Charm Necklace - School Gate Style Shop

Another great range from a well established brand that is making inroads into a new younger market. You can check out the interactive look book on this link.
Before I go - my fellow bloggers Donna and Michelle have also featured Damart on their blogs this week so take a look to see what they styled up from the look book.
Back tomorrow with the Kingsmill winners...sorry for the delay - not enough hours in the day!
Ax
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18 comments

  1. Looking lovely Avril with two great pieces for the new season. Fab lookbook from Damart I have to say x

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  2. Love the styling of the fur gilet. It's a great smart look x

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  3. These look gorgeous, Avril. I just ordered the gilet in taupe after seeing it on Michelle's blog this week. Perfectly styled! Lynne x

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  4. Love it! You look awesome, almost rock chick :)

    Your necklace is a beaut too. x

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  5. I'd say they translate pretty darn good Avril. You look fantastic. Thank you for the mention xx

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  6. This fur gilet I have to say may be in the running in my search for one after seeing it on you and Michelle, Like the neat fit. x

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  7. The gilet looks stunning over the blouse Avril, love that look! The Damart lookbook is gorgeous, I think they have done a great job of attracting a younger customer with these amazing images.
    Thank you for the lovely mention xx

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  8. That looks so cute! Love the pattern of the paisley and it's lovely to see a fur gilet that fits so well. I'd imagine it will look really great over the biker jacket

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  9. Thank you Sharron...I'm so impressed by Damart this season. There were at least 5 or 6 things I'd happily buy and wear now. Good on them for attracting the younger shopper while still keeping their existing market happy. Ax

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  10. Thanks - I'm really pleased with it...the quality of the fur is great. Can't wait for the weather to cool down a bit to wear it more! Ax

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  11. Thanks Lynne - I can't wait to see the taupe one on your blog...though I'm sure it's still too warm with you guys too. Love the new puppy by the way....I've got doggy broodiness haha x

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  12. Thanks Sonia - so lovely of you to drop by to comment! Hope you're having a great week. Ax

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  13. Thanks Donna - love love love the coat on you! I had suggested it as my second choice and I'm tempted to buy it now! Ax

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  14. Oh Annemarie - we could be gilet triplets :) It's really lovely quality...would look amazing on you! Ax

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  15. Hey Michelle - you're welcome....you looked amazing in yours also and gave me so many ideas for how to style it! Ax

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  16. Thanks Helen - I can't wait to wear it over the leather jacket...if it wasn't so blooming warm! lol...not complaining but my autumn wardrobe is getting impatient! x

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  17. WOW, it looks amazing Avril. I will reconsider my thoughts on Damart who I thought specialised in thermal underwear!

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  18. Ooh I likey! This is another great look on you Avril! Ax

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I love reading your comments and will reply as soon as I can if you have a specific question. If for any reason, you are unable to leave a comment, just drop me an email at avril@alifetostyle.com or leave a comment on the A Life to Style Facebook Page! Thank you xx

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