And I'm not talking about wetsuits or anoraks - I'm talking proper school run clothes. Bretons, macs, jeans - clothes you'd actually want to wear that are priced really well. I honestly didn't have high expectations going to the press launch a few weeks back but it was impressive - here's a smattering of what they showed us...
A lovely range of budget basics..my favourite item had to be the denim shirt - it's gorgeous and *will* be found. And I say that because the reality of Lidl is that you won't go in and see all these items laid out like so - enticing you to buy. You'll find them beside the onions and the gardening equipment and they will be wrapped up in dodgy French-styled packaging.
BUT and here's the thing....you need to look beyond the lack of merchandising and not be afraid to have a 'hoke' in your local store as there are some great pieces to be found. Remember - this is how they keep the prices so low.
I looked in the 2 stores closest to me and there wasn't a huge range but I did manage to find the mac and the jeans. The coat was £10.49 and the jeans were £5.59...both reduced by 30%. I really didn't have overly high expectations but was very pleasantly surprised. The jeans are SUPER high waisted (which I like) and fit really well. They're a little long on me but they will shorten with washing and I can always turn them up too. But the fit is excellent - especially good for pear shapes who struggle to get jeans to fit both hips and waist.
Breton - Boden
Chunky Cardigan- Hush (AW14)
Black Leather Ankle Boots - Seven Boot Lane (past season)
Skinny Jeans - Lidl :)
The mac is another surprise - I really like it! Very lightweight - it will be perfect in a month or so. One thing I will say is that the sizing with the mac is WAY off - I'm wearing a 16! The jeans were spot on though - I bought the 12.
The rest of the range will be arriving gradually over the next few months - you'll not see everything on one visit...but that's the thing with Lidl - it's always a bit of a surprise what you see and for me, the clothing range will mean I'll make a bit more of an effort to check in once a week in my search for that denim shirt. Do let me know if you've seen any of the other items in local stores or indeed if you've bought anything.
I'll leave you with a video the Lidl NI team made - it will show more looks from the press launch and a couple of models on the street in Belfast (on an ABSOLUTELY freezing day!) and surprising people when they reveal where their outfits are from..