Tuesday, 28 April 2015

The Damart Pink Coat

You read that right - Damart! I've featured them before and it's my pleasure to do so once more because they've produced a real humdinger of a look book for SS15. The brand is typically aimed at an older demographic and they are famous for their thermals but they're also innovative and have in the past few seasons succeeded in looking beyond that demographic with some amazing styling and photography. Here are some of my favourite images from this season's lookbook..


I was offered an item to feature on the blog and I couldn't see beyond the pink coat. I'll hold my hands up - I wanted the famous M&S pink coat from 2014.....but only after they'd sold out and ended up on eBay for multiples of their RRP. I suddenly just *had* to have one and stalked eBay for months in the hope that one would come up in my size that wasn't ridiculously overpriced...the longing passed for a while...and then I saw this Damart beauty:
Now it's more formally styled in this shoot so I went for casual with my Gap jeans, denim shirt and slip on trainers. With a bit of pink at my neck in the form of the Phoebe Blush necklace from my own shop.
and one photo taken outside - the only one from 23 that was usable <sigh> but at least it helps you to get a feel for what it looks like from a distance!
It's a great weight for now - not too heavy...but with some warmth in it for the cooler days we've been having. As well as working well on the school run, I think it would be fab for the races or for a wedding. But I have neither to look forward to so I'll be wearing with ripped jeans and t-shirts for the foreseeable. Size-wise, it's a big fit. I'm wearing the 10 here and it fits more like a 12.

Thanks to Damart for giving me the opportunity to feature this stunning coat and thanks to you for supporting the brands that support this blog.

Ax

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11 comments

  1. Gorgeous pink coat, you look lovely!

    I have a new post on the blog, would love to know your thoughts:

    * Electric Sunrise - Fashion and Lifestyle Blog *

    x

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    1. Hey Helen - thanks for dropping by and for your lovely comment. I will certainly have a look at your new post :) x

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  2. Fab coat, Avril. You chose well! Love how you've styled it. Lynne xx

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    1. Thank you Lynne - it's a fab colour and a perfect excuse to 'buy' a pink necklace from my own shop! x

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  3. Looks lovely on you Avril, especially with that necklace picking out the pink. Those joggers also look fab - off to check them out! x

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    1. They're fab aren't they?! Though look a lot less fab on the actual website but I guess it's styled for a different audience! Ax

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  4. What a beautiful coat! Damart really are undergoing something of a transformation, aren't they? I love all those muted colours in your first photo xx

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    1. Thank you Becky - they are ding it really well I think - while not alienating their core demographic too...which is good! I guess we'll all be grannies soon enough :) x

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  5. Pretty in pink Avril......what a fabulous coat! It looks stunning on you and is a brilliant Spring staple! xx

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  6. Wow, when did they get so good in their styling - I love the pictures. That pink coat is a staple wardrobe item. Looks GREAT against the denim.

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  7. I love it against the denim too! You've mixed it up perfectly! x

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I love reading your comments and will reply as soon as I can if you have a specific question. If for any reason, you are unable to leave a comment, just drop me an email at avril@alifetostyle.com or leave a comment on the A Life to Style Facebook Page! Thank you xx

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